Tag Archives: advertising

Hold the front page!

1 Jul
The end of the world is nigh

Newspapers want help

How ironic it is that the boss of a British newspaper that frequently spreads xenophobic myths about Europe is begging Brussels for help.

Yes, the Daily Mail, whose Sunday sister title broke the made-up story that the EU is going to ban selling eggs by the dozen, wants European Commission President José Manuel Barroso to urgently address the print media’s problems of declining profits.

Representatives of the Daily Mail and other papers across Europe told Barroso that the EU needs to open up the advertising market and take action against news aggregator websites so newspapers can charge people to read content more easily – something which the pressmen said the EU should help promote.

(Incidentally, you might like to know that the Daily Mail and General Trust, which owns the paper, made operating profits in the six months to April this year of £144m (about €175m.))

Newspapers such as the Daily Mail have spent buckets of newsprint year after year vilifying representatives of some industries, such as farmers and fishermen, for relying too heavily on EU subsidies.

It’s a bit rich that they want the EU to help out now.

And from Barroso’s stilted response it doesn’t sound like the European Commission is going to go out of its way to offer assistance.

And neither should it.

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More of our money spent on adverts

30 Jun
Train delays
Still waiting for compensation

Just as the British government slashes the amount it spends on information and advertising, the EU announces a two-year €1million (about £850,000) campaign putting up posters and handing out leaflets at railway stations and airports.  

The information blitz is to inform passengers of their rights and compensation arrangements if their trains or flights are delayed or cancelled or their luggage is lost – and it will be in all 23 official languages of the European Union.

We do have the EU to thank for a string of compensation rules over the past few years in air and train travel – with rules on sea and coach travel in the pipeline once everyone can agree – but, really, is this the right time to spend Europe’s hard-earned money on glossy brochures?
 
Johnny says: “The 7.32 EU train from Brussels is running late.” 
 
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